‘The UK’s Most Expensive Coffee’ Lands in Westminster
Coffee Pooped out of a Brazilian Bird is worth Big Bucks
The most expensive coffee in the world will be sold for the first time in the UK, at a new restaurant and coffee bar in the heart of London.
The most pricey cuppa in Britain is brewed from South American bird poo and will set customers back some £30 per cup!
Jacu Restaurant & Coffee (http://www.jacucoffeeshop.co.uk/ ) is the first UK location to serve the exclusive coffee, brewed from excrement of the rare Brazilian Jacu bird*. The doors open at its first UK site next week, at EPF Group’s prestigious 75 Page Street in Westminster, SW1.
The restaurant will be the first of its kind in the UK- dubbed a “Prime McDonalds” it will serve high-end F&B within an unparalleled timeframe; as well as the elite coffee, Jacu will serve Wagyu beef burgers, the finest of fillet steaks and select pizzas—all served within minutes, fresh from order, thanks to its unique kitchen system. It will also serve “standard” high quality produce, including a fully customisable sandwich menu, as well as standard burgers and pizzas, coffee and drinks, reflecting all-day trade from 7am-11pm. The restaurant encourages dwell time and says it wants to “create a community feel”, with luxury seating, usb charging points and free wifi throughout.
Currently, the only place in the UK believed to stock the Jacu coffee bean can be sourced is luxury department store Harrods (sold in whole bean form rather than over the counter or table) for a cool £1,400 per kilo. Jacu Restaurant customers will also be able to buy the Jacu beans to take home at £120 per 100g.
Jacu Restaurant is the brainchild of highly-regarded German leisure experts Arif and Diana Graca, who are behind some of the most popular, luxury bars and restaurants in Sao Paulo [including the famous ‘Terrazza Rooftop’ and ‘Sutton Sao Paulo’ **]. They have teamed up with general manager Gustavo Dalla Vecchia and are eyeing several further sites, with an ambition to launch five further restaurants within the year, initially in other locations around the capital.
Adam Coffer, Managing Director of EPF Group – the landlord which secured Jacu Coffee Shop for its UK debut, said: “We are constantly looking for the most innovative and experiential tenants for our properties and Jacu stood out among all of the interested parties. Retail & Leisure is no longer simply about letting properties at highest rent; it is about customer experience, community enhancement, vibrance and quality—a reason to go out. As soon as we met the team behind Jacu, we knew they had a truly unique concept which delivered exactly what the area is crying out for. The team’s enthusiasm and energy is sure to make this an incredibly popular destination!”
XXXX, Jacu Restaurant and Coffee, said, “We want customers to come and enjoy the experience at Jacu, and think of us as an extension from home where premium service and environment is guaranteed. Quality is key to London and it is at the heart of our concept.
“Our restaurant menu is designed to service both local and wider areas , from those seeking the highest-end produce to every-day high quality lunches. We are excited by the array of personalities in the area, all of whom are ideally suited to Jacu’s offer: whether the nearby office workers –[including Burberry’s and Channel 4’s worldwide HQs]- and the many other public and private offices, or local residential communities or commuters from further afield”
EPF Group was advised by specialist leisure property agents Davis Coffer Lyons.
Claudia Cronshaw, Communications Director, The Coffer Group
020 7299 0709 / 07870 20 88 33 / firstname.lastname@example.org
NOTES TO EDITORS:
EPF Group is a specialist leisure and retail real estate investor and developer. Specialising in unlocking value from properties, EPF is widely-regarded as one of the leading investors in the leisure sector, with an exceptional tracking record for working with the most innovative and popular operators. Since 2007, EPF has created a portfolio worth over £120m, across the UK.
* The Jacu bird is native to Pedra Azul, Espirito Santo, a very small coffee estate where it inhabits the forest and feasts on only the very ripest coffee cherries. Once the Jacu bird has ingested the cherry, it goes through its digestive system and the local villagers collect the odourless droppings, composed of the extremely rare coffee beans, and transport them to the drying areas where they are dried, cleaned and stored in their parchment for up to three months. The result of this labourious, unique process is a sweet, full-bodied speciality coffee with a clean, smooth aftertaste and no bitterness.
** Arif Graca’s Brazilian operations: